As a UX Researcher specializing in fintech with 5+ years of experience, I turn user insights into strategies that shape impactful digital products. With a foundation in product management and expertise in both qualitative and quantitative methods, I bridge research and business goals, helping teams prioritize features, validate ideas, and deliver experiences customers truly need.
My path into UX research began at university, where I saw how research-backed technology could genuinely improve lives. Over time, I grew especially curious about finance — how people manage money, save, and invest. That curiosity has since become my specialty: helping teams design financial products that encourage smart, responsible money habits. In 2024, I was proud to contribute to the launch of a teen banking app, blending qualitative insights with statistical analysis in R to shape a solution that empowers the next generation. Let’s team up to create impact!
7th September
Jakarta
cikakrawing@gmail.com
+6281-1994-2609
Through my degree, I built a strong foundation in programming, quantitative analysis using statistics, and UX Research - skills i continue to apply in my work today.
I expanded that foundation through advanced coursework in quantitative analysis using R and research methods, shaping how I analyze user data and insights today.
Conducted UX research, turning insights into design and strategy improvements. Shaped bluTeens, bluInvest, bluDeposit, bluExtraCash, and other blu features. Check my resume or chat me to access my portfolio below!
Helped global and local clients improve their products through UX research and UI design, including projects for a major social media company and Kompas Gramedia's MOOC.
Explored how recruiters and jobseekers interact with Glints' platform - identifying frictions, refining moderation tools for Glints' social features, and supporting a sourcing system that better fits recruiters' needs.
Helped build UX research operations at Allianz and improved the EazyConnect claim system - making it easier for clients to submit insurance claims through better flow and design decisions.
Managed e-wallet and PPOB product development, using user research with small shop owners to shape features and drive significant growth in users and transactions.
Interviews
Usability Testing
Competitive Analysis
Focus Group Discussion
Field Study
Survey Design
Statistics
Statistics with R Programming
A/B Testing
Mixed-method research
Workshop Facilitation
UI Design
Project Management
Banking & Finance
Digital Payments
Lending & Credit
Investment Platforms
Savings Behavior
Insurance
Artificial Intelligence
Campaign & Marketing Technology
Localization
Social Media
HR & Recruitment Platforms
MOOC & Education Technology
Small to Medium Businesses
Topics related to finance are highlighted in orange
I uncover what users really need through interviews, testing, and data - so your product decisions are backed by confidence, not guesswork.
I design with purpose: mapping user journeys, crafting flows, and bringing usability into every feature to improve satisfaction and conversion.
I create visually engaging interfaces, making sure your app or site not only looks great but feels intuitive and consistent.
